New Mexico Farm & Ranch Heritage Museum
New Mexico Office of Cultural Affairs
Las Cruces, New Mexico

Main Street was selected to provide interpretive exhibition planning and design for this major museum devoted to exploring and celebrating the vital role of farming, ranching and rural lifeways in shaping the distinctive character of New Mexico over more than 3,000 years. The museum offers both permanent and changing exhibitions and “living and working” outdoor experiences including gardens and test plots, fields and orchards, and paddocks and stock barns showcasing examples of New Mexico’s remarkable agricultural heritage. We first collaborated with staff, advisors and consultants, and community stakeholders to develop a comprehensive interpretive master plan for a bilingual 21,000sf permanent exhibition organized thematically around core ideas such as “people,” “land” and “water,” then provided full development and design for Generations/Generaciones, the exhibition’s initial installation.

Project Partners

Studio Southwest Architects
exhibit fabrication