Founded just over a century ago as the nation’s first graduate ornithology program, the Cornell Lab of Ornithology has evolved into a global conservation leader with impacts that extend far beyond birds. In the past decade, CLO has pioneered the use of crowd-sourced citizen science data, through its popular eBird app, to influence environmental decision-making.
In the spring of 2017 the Lab commissioned Main Street to lead a comprehensive evaluation and reconsideration of its visitor center, the Imogene Powers Johnson Center for Birds and Biodiversity. Our charge was simple and bold: to make the visitor experience at the Lab as dynamic and engaging as it’s programs. We are challenged to develop interpretive and informational strategies that can tell the Lab’s diverse stories powerfully and persuasively, and in the present tense, now and into the future. Toward that end we have sought to enlist CLO’s own resources and capabilities as interpretive methodologies, creating exhibits and activities that will change over time to reflect CLO’s changing programs and priorities.